Media agnostic content obfuscation

ABSTRACT

A communication method and system according to the present invention generates a unique cryptographically secure URI in response to receiving a user post. The user post and URI are stored temporarily. The URI is sent to an intended recipient. In response to a first instance of accessing the URI, the content is retrieved and sent to the intended recipient. The original uploaded content and URI are then deleted. In response to subsequent instances of accessing the URI, random content determined in part by a current environmental state of the communication, is returned. Recent subsequent instances can return thematically similar content.

RELATED APPLICATIONS

The present application is a divisional of allowed U.S. patentapplication Ser. No. 15/462,594, filed Mar. 17, 2017, which is acontinuation of and claims the benefit of priority to U.S. patentapplication Ser. No. 15/256,356, filed Sep. 2, 2016 which are herebyincorporated by references in their entirety for all purposes as iffully set forth herein.

BACKGROUND

Information technology has grown to be a part of millions of people'slives and the reliance on encrypted systems for communicating privatedata, confidential information, financial transactions, and digitalmedia have become vitally important to society. Over the last few years,the world has seen some of the worst information security breaches ofall time. The focus of the information security industry over the lastfew decades has been centered on public/private key cryptography and theability to combat an attacker's attempt to compromise a message orsystem via “brute force” methods. These industry standard methods forsecuring messages and message contents have proven to be insufficient inprotecting data from compromise and surveillance.

It is thus desirable to provide a secure communication method thatachieves reasonable levels of security by means other thanpublic/private key cryptography and is resistant to compromise using“brute force” methods.

BRIEF DESCRIPTION OF THE DRAWINGS

Various embodiments in accordance with the present disclosure will bedescribed with reference to the drawings, in which:

FIGS. 1A-1C illustrate an example environment in which a message can beuploaded and received according to the method of the present invention;

FIG. 2 illustrates a block diagram of a communication system in whichaspects of the various embodiments can be implemented;

FIGS. 3A-3K illustrate example environments in which an unintendedrecipient accesses a URI according to the method of the presentinvention;

FIGS. 4A-4C illustrate a text encapsulation embodiment of thecommunication method of the present invention;

FIG. 5A illustrates a flow chart for an embodiment of the communicationmethod of the present invention;

FIG. 5B illustrates a flow chart for a method of generating or obtainingdata according to the communication method of the present invention;

FIGS. 6A-6C illustrate an example network-based environment for enablingthe communication method of the present invention; and

FIG. 7 illustrates a logical arrangement of a set of general componentsof an example computing device, in accordance with various embodiments.

DETAILED DESCRIPTION

The embodiments of the present invention described herein relate to thefields of information security and allow two parties to communicate andexchange data securely and openly between themselves with built-inmechanisms for detection of message interception as well as assurancethat messages or transactions are not stored indefinitely after beingviewed. The communication method of the present invention is differentfrom encryption-based security methods and by extension accepts thefollowing premises:

That time dictates the security and privacy of encrypted data—givenenough time, encrypted data can and will be decrypted and compromised;

The data that is being decrypted in a general attack is known to theattackers to be of value;

That compromised systems further lead to additional compromised systems,using information gained through comprise of the first system (e.g.,federated logins, shared or similar passwords, user account information,message contents stored in plain text, unencrypted files or folders,etc.; and

The average time to comprise a message is a standard value based on thelevel of entropy of the resource generated, average length of time aparticular file or message exists within a system, active use ofindividual resources within the set of all possible resources, and thenumber of resources that can be evaluated in a given period of time.

Given the above premises, a system that returns the contents of allcombinations of unique resources within the set of all possibleresources, on-demand, and provides users the ability to momentarilydefine the contents of a resource and share a single exposure of saidresource through an external channel to an intended recipient, providesa sufficiently deterrent method to a variety of surveillance andeavesdropping techniques as well as large scale cyber attacks, includingbut not limited to Distributed Denial of Service (DDOS), StateExtension, and Man in the Middle attacks as well as prevents compromiseof sensitive data in separate information technology systems that wereencapsulated by the invention using the methods described below.

An embodiment of the present invention comprises generating a publiclyaccessible resource, which is a Uniform Resource Identifier (URI)hyperlink. As is known in the art, other such resources can be used suchas a Uniform Resource Locator (URL). Accordingly, to an embodiment ofthe invention, no authentication is required, and the method of thepresent invention returns uploaded content to a requestor upon the firstinstance of the URI hyperlink selection. The returned content can bemomentarily edited and stored at a randomly generated URI. The nextactor to request the unique resource's contents by identifier willreceive randomly generated content and, by design, cause the originaluploaded contents to be destroyed after the contents are queried by thesystem and returned. This allows the two parties to communicate openlywith assurance that the sender's message was not observed before theintended receiver had a chance to view it. If a third-party did manageto view the message before the intended viewer, the intended viewerwould be exposed to dynamically generated message contents that wouldserve as an indication that the original message was compromised.According to an embodiment of the present invention, if the transactionhistory of the message were to be compromised in a third-party system,such as an email system, the URI that was used for the original messagewould still be an active URI (as the resources are all persistent),however only dynamically rendered content would be returned, as theoriginal message has already been viewed by the intended recipient andhence has been destroyed. The method of the present invention allowsactors to encapsulate secure portions of their messages or the entiremessage and allows them to share a unique URI link to that message forfuture viewing by an intended recipient. In comparison to traditionalencryption methods, the unique resource identifier generated accordingto the present invention corresponds to a successful “key” to themessage, known only to the actor who originally generated the key. Thiskey and its message persist throughout time until it is requested to beviewed or a specific time limit determined by the system is reached orthe existence of the message is ultimately determined by the system.This successful key and its contents exist within the space of allpossible keys, and by extension of the methods used to generate randomcontent within the system, all possible messages given the environmentalconstraints of the system, including the maximum length of the URIpossible, maximum number of symbols possible for each character in thesequence, and the overall computational capabilities of the system.

According to the communication method of the present invention,attackers can openly attempt to mount a brute force attack, as they andthe rest of the public, given access to the Internet, can requestcontent for all possible combinations of the URI. Each subsequentattempt to access a resource, after an initial successful access, is metwith a random content response, which is either configured by a humanuser or a third party machine, or generated by the invention usingdynamic content generation techniques described in further detail below.According to the present invention, the system generates a substantialamount of noise that makes any attempts at surveillance, indexing,tracking, or eavesdropping arduous, computationally expensive andimpractical.

FIG. 1A illustrates, an example environment 100 including, for example,a user 102 of the communication method according to the presentinvention uploading a message on a user interface on a client device104. Although a portable computing device 104 (e.g., a smart phone ortablet computer) is shown, it should be understood that various othertypes of electronic devices that are capable of determining andprocessing input can be used as well in accordance with variousembodiments. These devices can include, for example, notebook computers,personal data assistants, e-book readers, cellular phones, video gamingconsoles or controllers, smart televisions, set top boxes, a wearablecomputer (e.g., a smart watch or glasses), and portable media players,among others.

In this example, the user 102 can upload the content and share a linkthat, when selected, can display the content on a recipient's computingdevice. For example, according to the communication method of thepresent invention, the user 102 firstly decides to send content to anintended recipient. The content can be, for example, a text message, animage, or a video. Content can also include audio, animation,interactive content, rich media content, or any other form ofinformation. The content is uploaded to the communication servicetypically via the internet according to the present invention. Uploadingcontent can be accomplished by, for example, sending the content to thecommunication service via email, using a network browser via a portablecomputing device, using an “app” received from the communicationservice, or any other known uploading techniques. Once the content isreceived by the communication service a link is returned from thecommunication service to the sender. The link is in the form of a secureURI (Uniform Resource Identifier) or other form of link. This link, andnot the original uploaded content itself, can be shared with an intendedrecipient via any of the above techniques such as in an email, textmessage, or using a browser on a portable or other computing device.

In accordance with various embodiments, the user 102 (sender orrecipient) may have an account with the communication service, or may bean unauthenticated user. If the user 102 has an account with thecommunication service, the user will have special privileges with thecommunication service as will be described in further detail below.Receiving the link will be described below from the viewpoint of therecipient of the link. FIG. 1A also serves to illustrate an intendedrecipient 102 of the uploaded message viewing the message on the clientdevice 104, which happens in two steps. Once the intended recipient 102receives a shared link, the shared link can then be selected at anysubsequent time and viewed, unless, in some embodiments, a predeterminedtime limit has been reached and the originally uploaded content has beendestroyed. Once the link is selected, an indication is sent to thecommunication service via the client device 104. The link or otherselectable element, when selected, can enable the computing device tolaunch a web browser, navigate to a particular web site, launch anapplication, or perform some other function and the launched applicationcan be then used to view the content associated with the link.

As will be discussed in further detail below, the communication serviceaccording to the present invention determines whether or not the URIassociated with the selected link actually exists in a correspondingdatabase. If the URI exists, then the originally uploaded content issent to the recipient's user device 104, and the originally uploadedcontent can be conventionally viewed. At the same time, the URI andcontent is deleted in the communication service database as is explainedin further detail below. The uploading of the image by a first user andthe viewing of the same image by a subsequent intended recipient isshown with respect to FIG. 1B. As shown in FIG. 1B, image 130 isuploaded on a sender's client device 104 at a first time 122. Agenerated URI that is paired with the image 130 is sent to a receiver'sclient device 104A. Once the URI is selected, at a second time 122A, thereceiver can view the same uploaded image 130A on user device 104. Ifthe URI does not exist, however, this is indicative that the intendedrecipient has already viewed the URI and associated content, and thus asecond or subsequent unintended recipient is requesting access to thelink. If an unintended recipient requests access to the link then randomcontent is returned as is also explained in further detail below.

FIG. 2 illustrates the communication system and dynamic contentrendering engine 200 according to the present invention. The renderingengine 200 contains all of the memory and other hardware or softwarecomponents necessary to provide all of the uploading, sharing,retrieving, storage, monitoring, and other functions associated with thecommunication service of the present invention.

Users 202 (including authenticated and unauthenticated actors) interactwith the communication system 200 through an application programminginterface (“API”) server 204. While any unauthenticated user may use thecommunication system 200 and method of the present invention,authenticated or registered users establish an account with thecommunication service 200 and are given special privileges. For example,an authenticated or registered user 202 may be allowed to includespecial keywords and tasks or other actions associated with a posting ofcontent. The registered user can be associated with a customer accountwhich can include one or more profiles, e.g., one or more family memberprofiles, business profiles, or other profiles, where each profile canbe associated with a telephone number, preferences, access rights, andother information, and may share certain account settings as may includepayment information (same credit card), address, message allotment, etc.In one particular example, an authenticated user 202 may be a companyconducting an advertising campaign wherein a prize is associated withthe viewing of a particular posting. The data that is not directlyassociated with a posting can be associated with a user profile as isdescribed in further detail below. The users 202 can either post contentor receive a response through an interface that is provided bycommunication system 200. The API server 204 includes a delay filter fordelaying submissions. In one embodiment, delays of submissions andreturns are monitored and determined so that detection of user submittedcontent cannot be successfully achieved through monitoring the averagereturn time of responses, e.g., the difference between pulling usercontent from a database as opposed to generating content and returningit. If these times were drastically different, it would be simple todetect at scale. The API server 204 also receives logging and trackingmetrics that monitor the environmental states (entropy) of the system inreal time. Logging and tracking metrics can include the numbers of poststo the system, the number of posts that are being received by users, thenumber of active sessions between a user and receiver of content, thebandwidth usage of users submitting content, nature of IP addresses usedto submit content, memory usage of the system 200, number of processorcycles being used by the system 200, state of a running entropy model ofthe system, and average file exposure time or time until submittedcontent is viewed. The average file exposure time is the average lengthof time a file message is posted until it is viewed. This is calculatedmetadata that is stored in a separate table and is not deleted. The APIserver also receives data from the rendering engine 216 as is describedin further detail below.

The logging and tracking metrics are not limited by the specificexamples listed above. Other such metrics known to those skilled in theart can be used. Each metric can be weighted and normalized, or combinedin any mathematical fashion desired. An aggregate score for a number ofmonitored metrics can be compared to an environmental activitythreshold.

Once content is posted via the API server 204, the system determineswhether or not the post includes contextual information. Contextualinformation can include, for example, a list of keywords, commandsentered by the user, purpose of the post, or any other associatedinformation that is separate from the message of the post. If contextualinformation is present, the metadata and contextual data are extractedfrom the message. Metadata can be any information about the file,content, or message being uploaded. For instance, file size, file type,message length, language, time of submission, etc. Other such metadataknown to those skilled in the art can be used. If contextual informationis not present, then only the metadata is extracted from the post. Ineither case, a profile is then built and a cryptographically secure URIis generated and sent back to the API server 204. The URI is generatedwith an algorithm that includes a minimum length character string thathas an acceptable level of entropy. Typically, the generated URI islengthy. An example of multiple different URI's are given below:

-   -   Example 1: aXt0-2ki-989Rrt4-2x        -   Example 2: xh291p            -   Example 3: 2j3kl                459dxAEOikvVv32jf2j4mdnd8b49DjCCnvVn22424498Ddj1j2h3vVvwQwqW                At the same time, the post and metadata and contextual                profile is saved in the active user content memory                storage location 208. The length and complexity of the                URI is only limited by the constraints of the software                and hardware systems of the platform or technology in                which the URI is used.

Once the URI is received and selected by a receiving user, the system200 determines if the URI exists, by, for example, interrogating anindex of a database. In the system 200 of the present invention a singledatabase, or multiple databases and indices may be used. It may be moreconvenient to store content by content type in various specificdatabases. If the URI does exist, the previously stored content isretrieved and returned to the API server 204. If the URI does not exist,the system 200 determines whether or not the user content has recentlyexisted. If the user content has recently existed, then the metadata andcontextual profile is pulled from the short term record of metadatamemory location 210 and sent to the content selection service 214. Ifthe user content has not recently existed, then this information is alsocommunicated to the content selection service 214. The content selectionservice 214 also receives information from a performance analyticsengine 212. The performance analytics engine 212 monitors theenvironmental logging and tracking metrics previously described.

The output of the content selection service 214 is sent to a renderingengine 216. The rendering engine combines information from theperformance analytics of the system and contextual and profile metadata.

The output of the rendering engine 216 is in communication with aquerying index that determines whether or not metadata and contextualprofile exists for a previously submitted resource. If a profile exists,then the querying index searches a contextual profile and metadata index224 that is stored in a persistent storage location 222.

If a profile does not exist, the system of the present inventioncalculates a system preference based on live data from the performanceanalytics engine 212 and builds a basic profile. This situation wouldoccur if there were no previously submitted data for a given resource,as well as activity where malign actors are continuously demandingaccess to a given resource. A basic profile and metadata index 234 isthen built and is in communication with the content fetching andmonitoring service 232 as before. An example of a basic profile thatwould be created in this situation would be similar to: data type: text,minimum length: “n” characters, content type: random. This would informthe system to generate random strings of “n” length and return to theuser. The monitoring service 232 acts as a through put monitor andgarbage collector for content that is used multiple times.

The contextual profile and metadata index 224 is in communication with acontent fetching and monitoring service 232 that is, in turn, incommunication with persistence image 226, text 228, or video 230 storagelocations. These memory locations store the random content that isretrieved for subsequent selections of the URI as previously described.Other storage locations can also be used as required. For one example,audio and large file storage locations can also be used in addition tothe image, text, and video storage locations.

A content generation service 218 is used to generate content includingrandomization of text, generation of images or gifs, generation of fakeor dummy messages, as well as low fidelity information that can bereturned when the system 200 is under stress. The information generatedby the content generation service 218 is classified for a contextualprofile and metadata comparison, and returned to the content fetchingand monitoring service 232.

A content capture service 220 is used to obtain data through, forexample, the Internet. The content capture service 220 includes methodsfor crawling the World Wide Web, obtaining access to public and freeAPIs, advertisements, and other sources of content.

System 200 also includes a user content deletion service 206, thatdeletes both the user posted content and the associated URI, as well asmetadata associated with the post. The user content deletion service 206is a service that is triggered by the act of executing a selectstatement on a database record. The user content deletion service 206also can delete posted content and the associated URI based onexpiration of a predetermined time period as well as other meansdetermined by the system. The content deletion service 206 is thus incommunication with both the active user content memory storage location208 and the short term record of metadata memory location 210.

In accordance with various embodiments, the rendering engine 200 of thepresent invention may be performed by any number of server computingdevices, desktop computing devices, mainframe computers, and otherhardware, firmware, or software, or virtual machines. Each individualdevice may implement one or more of the components of the renderingengine 216. For example, rendering engine 216 can include variousmodules and components combined on a single device, or multipleinstances of a single module or component. In some embodiments, thefeatures and services provided by rendering engine 216 can beimplemented as web services consumable via a communication network. Inother embodiments, the rendering engine 216 is provided by one or morevirtual machines implemented in a hosted computing environment (whichcan be seen, for example, in FIGS. 6A-6C). A hosted computingenvironment can include one or more rapidly provisioned and releasedcomputing resources, which computing resources may include computing,networking and/or storage devices. The hosted computing environment mayalso be referred to as a cloud computing environment. Aspects of therendering engine 216 may be absorbed into and performed by the userportable devices 104.

FIGS. 3A through 3K are provided to illustrate the case where a sharedlink is viewed by an unintended recipient. This is the case where theintended recipient has already made a first link selection and hasalready received the intended content, and the content and itsassociated URI has been deleted in the database of the communicationservice. The unintended recipient has possibly surreptitiously gainedaccess to the original URI and seeks to gain access to the contentassociated with the URI. In this case, instead of returning an errormessage or the like, similar but random content is returned at least inpart determined by the environmental state of the communication systemof the present invention. FIGS. 3A through 3K illustrate in pairs, theoriginal uploaded content, and secondly the random content received by arecipient once the link has been selected. The link in the unintendedcase is not intentionally “shared” but merely “obtained” by theunintended recipient.

FIG. 3A illustrates a sender's client device 304, that has uploaded animage 306 to send to a receiver client device 304A in FIG. 3B. If thereceiver is unintended, and is making a second or subsequent selectionof the original URI that was paired with image 306, system 200 willdetermine that the original URI no longer exists, and will in turnreturn a random image 306A consistent with a determination of thecurrent environmental state of the system.

FIG. 3C illustrates a sender's client device 304, that has uploaded animage 308 to send to a receiver client device 304A in FIG. 3D. If thereceiver is unintended, and is making a second or subsequent selectionof the original URI, system 200 will determine that the original URI nolonger exists, and will in turn return a random text message 308Aconsistent with a determination of a different current environmentalstate of the system.

FIG. 3E illustrates a sender's client device 304, that has uploaded animage, text message, or video content 310 to send to a receiver clientdevice 304A in FIG. 3F. If the receiver is unintended, and is making asecond or subsequent selection of the original URI, system 200 willdetermine that the original URI no longer exists, and will in turnreturn a random advertisement 310A consistent with a determination of adifferent current environmental state of the system.

FIG. 3G illustrates a sender's client device 304 that has uploaded animage, text message, or video content 312 to send to a receiver clientdevice 304A in FIG. 3H. If the receiver is unintended, and is making asecond or subsequent selection of the original URI, system 200 willdetermine that the original URI no longer exists, and will in turnreturn a random video 312A consistent with a determination of adifferent current environmental state of the system.

FIG. 3J illustrates a sender's client device 304, that has uploaded animage, text message, or video content 316 to send to a receiver webbrowser 314 in FIG. 3I, or a receiver tablet computer 318 in FIG. 3K. Ifeither of the receivers are unintended, and are making a second orsubsequent selection of the original URI, system 200 will determine thatthe original URI no longer exists, and will in turn return a randomstring of text 316A in FIG. 3I or a low fidelity image 316A in FIG. 3Kconsistent with a determination of different current environmentalstates of the system.

FIGS. 4A-4C illustrate an alternative text “encapsulation” embodiment ofthe communication method of the present invention. FIGS. 4A-4C can beused in any sort of messaging application including but not limited toemail, mobile messaging, social media messaging, or creating documentsthrough word processing, or sending messages or documents through a userinterface coupled to a network. As shown in FIG. 4A, a user of theencapsulation method prepares a message or document 400A on, for examplea cell phone or any of the other uploading mechanisms described herein.In FIG. 4B, the user highlights or otherwise emphasizes, marks, etc.text 402 that is desired to be encapsulated in document 400B andreplaced with a URI, URL, or other such link. In accordance with variousembodiments, other techniques can be used to select text to be replacedwith a link as is known to those skilled in the art. These can include,for example, selecting desired text then selecting a graphical button tomark the text as desiring to be replaced with a link, selecting desiredtext then performing an action (e.g., right clicking the text, tap andholding the text, voice command, etc.) to bring up a menu of options andselecting the option to replace the text with a link, among other suchoptions. While a dashed line highlighting is shown, any type ofhighlighting can be used to provide a visual indication to the user thatthe text will be replaced with a link. In addition, identifying markssuch as an asterisk or other characters or strings of characters candemarcate text 402. These marks may not be visible to the user but, inaccordance with various embodiments, may be readable by the messagingservice and/or communication service of the present invention. Text 402can represent sensitive portions or at least portions that a userdesires to be kept secret of a message or other document where a desireexists to communicate portions securely.

When the message including the highlighted text is sent, the highlightedtext is then either recognized by the messaging service used, or is sentthrough an interface, or otherwise communicated to the communicationservice of the present invention. Once the text 402 is recognized by themessaging service or communication service of the present invention, aURI or URL 404 is used to replace text 402 of document 400C as is shownin FIG. 4C. The URI can be generated automatically by the messagingservice if the messaging includes the URI generator portion or othersuch portion of the communication method of the present invention. Inanother example, the highlighted portion of the message can be croppedor otherwise removed from the message and provided to the communicationservice. Upon receiving the message, the communication service canprocess the message in accordance with the embodiments described hereinand provide a link to the message service. The message service caninsert the link into the message. For example, the link can be insertedwhere the highlighted text would have been, amended at the end of themessage, sent in a separate message, etc. In the situation where thelink is appended at the end of the message or sent in another message, agraphical element can be placed in the position of the highlighted text.Alternatively, the URI can be generated by the communication service andreturned to the user through a second email or directly through a userinterface. Once the URI 404 replaces text 402, the message is ready forthe user to share. Once the message with the replaced text is shared, arecipient of the message will see a message that is very similar to theone shown in FIG. 4C. Once the recipient selects the URI 404, theoriginal text 402 will be sent either into the message being viewed, orthrough other means such as a second email or message, a pop-up message,an overlay that includes the message, etc. consistent with the teachingsof the communication method of the present invention as set forthherein.

FIGS. 5A and 5B illustrate flow charts pertinent to aspects of thecommunication method of the present invention. For example, FIG. 5A is aflow chart that covers, according to the present invention, uploadingcontent, link generation, link sharing, and subsequent content viewingby the intended recipient. FIG. 5A also includes the sharing of randomcontent with unintended recipients. FIG. 5B is a flow chart that coversaspects of how random content is generated or obtained according to thepresent invention. It should be understood that, for this and otherprocesses discussed herein, there can be additional, fewer, oralternative steps, performed in similar or alternative steps, or inparallel, within the scope of the various embodiments unless otherwisestated.

FIG. 5A illustrates a flow chart 500 of a computer-implemented methodaccording the present invention. At step 502, the system receivescontent for sharing from a client device at a service providerenvironment. At step 504, the system generates a uniquecryptographically secure unique URI associated with the content. At step506, the generated URI and user content are temporarily stored in adatabase, wherein a selection of the unique URI provides access to thecontent stored in the database. At step 508 the unique URI is providedto the intended receiver client device and an indication of a selectionof the unique URI is received by the system. At step 510 the systemmeasures the environmental activity of the service provider environment.Measuring environmental activity of the service provider environmentincludes determining a plurality of performance metrics associated withthe service provider environment, and measuring a value of one or moreof the plurality of performance metrics associated with the serviceprovider environment. The plurality of performance metrics comprisesobtaining at least two or more of the following metrics: a number oftimes that content is received, a number of times that content isshared, a number of active sessions, bandwidth usage of the serviceprovider environment, IP addresses, memory usage of the service providerenvironment, processor cycles of the service provider environment, stateof a running entropy model of the service provider environment, averagefile exposure time, and average time until content is viewed. At step512, the system determines whether the unique URI exists in thedatabase. Determining whether the unique URI exists in the databasecomprises querying a database index for the existence of the previouslystored unique URI. At decision point 518, the system takes action withrespect to whether or not the unique URI exists. If the URI does exist,then the intended receiver of the content is provided with the contentassociated with the URI at step 516. At step 514, the original contentand URI are deleted. If the URI does not exist, then the unintendedreceiver of the content is provided with random content at step 520based at least in part on the environmental activity of the serviceprovider environment. The returned random content can be effectuated byusing a random content generator technique to generate at least one ofrandom text, a set of random images of gifs, a set of fake or dummymessages, or low fidelity responses. Returned content can also beeffectuated by using a web crawler to search a plurality of contentsources to obtain content or by accessing content via an applicationprogramming interface to obtain and store content for use in generatingrandom content. It should be noted that step 512 can occur at any timeafter step 508. Step 510 is a consistent activity that measures realtime usage statistics of the system of the present invention.

FIG. 5B illustrates a flow chart 522 for either generating new orobtaining pre-existing content. At step 524, the system determines thatthe original URI no longer exists in the database. At decision point532, the system determines the current environmental state of theservice provider. Depending upon the current environmental state, adecision is made to either generate the random data, or to obtain data.At step 526 the decision is made to generate random data, and to decidewhich type of random data is to be generated. At step 528 the specifictype of random data is generated. For example, as discussed herein thespecific type of random data that could be generated includes analgorithm for generating randomized text, image, audio or video, or analgorithm for generating a fake message. At step 530, the random data isreturned. Conversely, at step 534 the decision is made to obtain thedata, and to decide which specific type of data is to be obtained. Forexample, as discussed herein the specific type of data could be obtainedby interacting with a free application programming interface or bycrawling the World Wide Web to obtain an advertisement or other type ofavailable information and content accessible through the World Wide Web.At step 536 the specific type of data is obtained. At step 538, the datais returned. It is important to note the distinction in the presentinvention between “obtaining” data and “generating” random data. Whilethe gathered data (obtained data) may be returned in a manner that couldbe considered “random”, the content itself is not necessarily random,but may have meaning and purpose such as an advertisement.

The method of the present invention as illustrated with respect to flowchart 522 assures that subsequent selections of a unique URI will, insome circumstances, return thematically similar content to content thathas been recently deleted. For example, a first selection of a URIsuccessfully finds content in the system database, which is returned.The URI is then removed from the database. On the next attempt to callthe same URI, no record is found in the database and there is no contentto be returned. According to the method of the present invention, whilethe URI no longer exists, the method of the present invention candetermine that the URI was in fact recently used, and can then pull anystored metadata and contextual profiles to use for querying the index ofthe database to return thematically similar content or content derivedfrom or dictated by the submitter of the initial content submission.

FIGS. 6A through 6C illustrate three different network-based serviceprovider environment examples for carrying out the communication methodof the present invention, although many other such configurations couldbe envisaged by those skilled in the art. It should be noted thatadditional services, providers, and/or components can be included insuch a system, and although some of the services, providers, components,etc. are illustrated as being separate entities and/or components, theillustrated arrangement is provided as an example arrangement and otherarrangements as known to one skilled in the art are contemplated by theembodiments described herein.

FIG. 6A illustrates an example network-based service providerenvironment 600 for the system and method of the present communicationmethod. In the example of FIG. 6A the communication method and system ofthe present invention is completely provided by the application provider602 without the help of any third party services or components. Theapplication provider 602 hosts all of the components and other featuresfound in FIG. 2. The application provider 602 interacts with a customer604 who can upload content and share a received link with an end user606 through a network 608. FIG. 6A thus illustrates an applicationprovider 602, that provides all of the system functions, and receivesposts from a customer 604 through network 608, and returns content to anend user 606 through the same network 608.

FIG. 6B illustrates an alternative network-based example serviceprovider environment 610 for the system and method of the presentcommunication method. In the example of FIG. 6B many or all of thecomponents and features found in FIG. 2 are provided by a third-partyresource provider 612 through the network 608. Such an arrangement canbe used for economic, performance, security, or other reasons. FIG. 6Bthus illustrates the same application provider 602, customer 604, enduser 606, and network 608, but wherein the actual system components aresegregated out of the application provider 602 and are instead providedby a third-party resource provider environment 612. The resourceprovider environment 612 can include, in general terms, a contentobtaining service 614, a content generating service 616, and amanagement service 618 that duplicates all of the storage and servicesshown in the system of FIG. 2 and described herein.

FIG. 6C illustrates yet another network-based alternative exampleservice provider environment 620 wherein the resource providerenvironment 612 is provided in a host machine 622, resident in agovernmental entity, university computing system, or the like. In theexample of FIG. 6B, the host 622 machine is used to host all of thefunctions provided by the resource provider 612. The components andfunctions previously described in FIG. 2 can be shared between theresource provider 612 and the host machine 622, or they can all residewithin the resource provider 612.

FIG. 7 illustrates a logical arrangement of a set of general componentsof an example computing device 700. In this example, the device includesa processor 702 for executing instructions that can be stored in amemory device or element 704. As would be apparent to one of ordinaryskill in the art, the device can include many types of memory, datastorage, or non-transitory computer-readable storage media, such as afirst data storage for program instructions for execution by theprocessor 702, a separate storage for images or data, a removable memoryfor sharing information with other devices, etc. The device typicallywill include some type of display element 706, such as a touch screen orliquid crystal display (LCD), although devices such as portable mediaplayers might convey information via other means, such as through audiospeakers. The device can include one or more network interfacecomponents 708 configured to enable the device to transmit and receiveinformation over a network. As discussed, the device in many embodimentswill include at least one input element 712 able to receive conventionalinput from a user. This conventional input can include, for example, apush button, touch pad, touch screen, wheel, joystick, keyboard, mouse,keypad, or any other such device or element whereby a user can input acommand to the device. In some embodiments, however, such a device mightnot include any buttons at all, and might be controlled only through acombination of visual and audio commands, such that a user can controlthe device without having to be in contact with the device. In someembodiments, the computing device 700 of FIG. 7 can include one or morenetwork interface elements 708 for communicating over various networks,such as a Wi-Fi, Bluetooth, RF, wired, or wireless communicationsystems. The device in many embodiments can communicate with a network,such as the Internet, and may be able to communicate with other suchdevices.

Examples of client devices described herein for use in posting orreceiving content can include personal computers, cell phones, handheldmessaging devices, laptop computers, set-top boxes, personal dataassistants, electronic book readers and the like. The list of clientdevices is not exhaustive and other such devices are known to thoseskilled in the art for posting or receiving content.

The network such as network 608 described herein can include anyappropriate network, including an intranet, the Internet, a cellularnetwork, a local area network or any other such network or combinationthereof. Components used for such a system can depend at least in partupon the type of network and/or environment selected. Protocols andcomponents for communicating via such a network are well known and willnot be discussed herein in detail. Communication over the network can beenabled via wired or wireless connections and combinations thereof. Inthis example, the network includes the Internet, as the environmentincludes a Web server for receiving requests and serving content inresponse thereto, although for other networks an alternative deviceserving a similar purpose could be used, as would be apparent to one ofordinary skill in the art.

Various embodiments discussed or suggested herein can be implemented ina wide variety of operating environments, which in some cases caninclude one or more user computers, computing devices, or processingdevices which can be used to operate any of a number of applications.User or client devices can include any of a number of general purposepersonal computers, such as desktop or laptop computers running astandard operating system, as well as cellular, wireless, and handhelddevices running mobile software and capable of supporting a number ofnetworking and messaging protocols. Such a system also can include anumber of workstations running any of a variety ofcommercially-available operating systems and other known applicationsfor purposes such as development and database management. These devicesalso can include other electronic devices, such as dummy terminals,thin-clients, gaming systems, and other devices capable of communicatingvia a network.

Most embodiments utilize at least one network that would be familiar tothose skilled in the art for supporting communications using any of avariety of commercially-available protocols, such as TCP/IP, FTP, UPnP,NFS, and CIFS. The network can be, for example, a local area network, awide-area network, a virtual private network, the Internet, an intranet,an extranet, a public switched telephone network, an infrared network, awireless network, and any combination thereof.

In embodiments utilizing a Web server, the Web server can run any of avariety of server or mid-tier applications, including HTTP servers, FTPservers, CGI servers, data servers, Java servers, and businessapplication servers. The server(s) also may be capable of executingprograms or scripts in response to requests from user devices, such asby executing one or more Web applications that may be implemented as oneor more scripts or programs written in any programming language, such asJava®, JavaScript, C, C# or C++, or any scripting language, such asPerl, Python, or TCL, as well as combinations thereof. The server(s) mayalso include database servers, including without limitation thosecommercially available from Oracle®, Microsoft®, Sybase®, and IBM®.

The environment can include a variety of data stores and other memoryand storage media as discussed above. These can reside in a variety oflocations, such as on a storage medium local to (and/or resident in) oneor more of the computers or remote from any or all of the computersacross the network. In a particular set of embodiments, the informationmay reside in a storage-area network (“SAN”) familiar to those skilledin the art. Similarly, any necessary files for performing the functionsattributed to the computers, servers, or other network devices may bestored locally and/or remotely, as appropriate. Where a system includescomputerized devices, each such device can include hardware elementsthat may be electrically coupled via a bus, the elements including, forexample, at least one central processing unit (CPU), at least one inputdevice (e.g., a mouse, keyboard, controller, touch screen, or keypad),and at least one output device (e.g., a display device, printer, orspeaker). Such a system may also include one or more storage devices,such as disk drives, optical storage devices, and solid-state storagedevices such as random access memory (“RAM”) or read-only memory(“ROM”), as well as removable media devices, memory cards, flash cards,etc.

Such devices also can include a computer-readable storage media reader,a communications device (e.g., a modem, a network card (wireless orwired), an infrared communication device, etc.), and working memory asdescribed above. The computer-readable storage media reader can beconnected with, or configured to receive, a computer-readable storagemedium, representing remote, local, fixed, and/or removable storagedevices as well as storage media for temporarily and/or more permanentlycontaining, storing, transmitting, and retrieving computer-readableinformation. The system and various devices also typically will includea number of software applications, modules, services, or other elementslocated within at least one working memory device, including anoperating system and application programs, such as a client applicationor Web browser. It should be appreciated that alternate embodiments mayhave numerous variations from that described above. For example,customized hardware might also be used and/or particular elements mightbe implemented in hardware, software (including portable software, suchas applets), or both. Further, connection to other computing devicessuch as network input/output devices may be employed.

Storage media and computer readable media for containing code, orportions of code, can include any appropriate media known or used in theart, including storage media and communication media, such as but notlimited to volatile and non-volatile, removable and non-removable mediaimplemented in any method or technology for storage and/or transmissionof information such as computer readable instructions, data structures,program modules, or other data, including RAM, ROM, EEPROM, flash memoryor other memory technology, CD-ROM, digital versatile disk (DVD) orother optical storage, magnetic cassettes, magnetic tape, magnetic diskstorage or other magnetic storage devices, or any other medium which canbe used to store the desired information and which can be accessed by asystem device. Based on the disclosure and teachings provided herein, aperson of ordinary skill in the art will appreciate other ways and/ormethods to implement the various embodiments.

The specification and drawings are, accordingly, to be regarded in anillustrative rather than a restrictive sense. It will, however, beevident that various modifications and changes may be made thereuntowithout departing from the broader spirit and scope of the invention asset forth in the claims.

What is claimed is:
 1. A method, comprising: receiving a first instanceof a URI to access content stored in a database, the database associatedwith a provider environment; receiving a second instance of the URI toaccess the content; measuring values of a plurality of performancemetrics associated with the provider environment; determining a level ofenvironmental activity of the provider environment based at least inpart on an aggregate value of each of the plurality of distinctperformance metrics; determining whether the level of environmentalactivity associated with the provider environment meets an environmentalactivity threshold; and determining whether to increase theenvironmental activity based at least in part on an order of the firstinstance of the URI or the second instance of the URI received and atleast in part on the level of environmental activity.
 2. The method ofclaim 1, wherein determining whether to increase the environmentalactivity comprises determining whether to provide one of obtainedcontent or randomly generated content based at least in part on an orderof the first instance of the URI or the second instance of the URIreceived, the randomly generated content determined based at least inpart on the level of environmental activity.
 3. The method of claim 1,further comprising obtaining at least one of the following performancemetrics: a number of times that content is received, a number of timesthat content is shared, a number of active sessions, bandwidth usage, IPaddresses, memory usage, processor cycles, state of a running entropymodel, average file exposure time, and average time until content isviewed.
 4. The method of claim 1, wherein the randomly generated contentis generated by randomization of text, generation of images or gifs,generation of fake or dummy messages, or generation of low fidelityresponses.
 5. The method of claim 1, wherein the obtained content isobtained by crawling the world wide web, or by obtaining access to freeapplication programming interfaces, advertisements, or other sources offree information.
 6. The method of claim 1, wherein stored contentcomprises video, image, audio or text content.
 7. The method of claim 1,wherein providing content comprises returning content via email, SMStext, or copying to a clipboard.
 8. The method of claim 1, whereindetermining whether to provide one of the content or the randomlygenerated content further comprises comparing the first or secondinstance of the URL received to a previously stored unique URLassociated with the content.
 9. A computing device comprising: at leastone processor; and memory including instructions that, when executed bythe at least one processor, cause the computing device to: receive afirst instance of a URI to access content stored in a database, thedatabase associated with a provider environment; receive a secondinstance of the URI to access the content; measure values of a pluralityof performance metrics associated with the provider environment;determine a level of environmental activity of the provider environmentbased at least in part on an aggregate value of each of the plurality ofdistinct performance metrics; determine whether the level ofenvironmental activity associated with the provider environment meets anenvironmental activity threshold; and determine whether to increase theenvironmental activity based at least in part on an order of the firstinstance of the URI or the second instance of the URI received, based atleast in part on the level of environmental activity.
 10. The computingdevice of claim 9, wherein the instructions, when executed, furthercause the computing device to: determine whether to provide one ofobtained content or randomly generated content based at least in part onan order of the first instance of the URI or the second instance of theURI received, the randomly generated content determined based at leastin part on the level of environmental activity.
 11. The computing deviceof claim 9, wherein the instructions, when executed, further cause thecomputing device to: obtain at least one of the following performancemetrics: a number of times that content is received, a number of timesthat content is shared, a number of active sessions, bandwidth usage, IPaddresses, memory usage, processor cycles, state of a running entropymodel, average file exposure time, and average time until content isviewed.
 12. The computing device of claim 9, wherein the randomlygenerated content is generated by randomization of text, generation ofimages or gifs, generation of fake or dummy messages, or generation oflow fidelity responses.
 13. The computing device of claim 9, wherein theobtained content is obtained by crawling the world wide web, or byobtaining access to free application programming interfaces,advertisements, or other sources of free information.
 14. The computingdevice of claim 9, wherein stored content comprises video, image, audioor text content.
 15. The computing device of claim 9, wherein providingcontent comprises returning content via email, SMS text, or copying to aclipboard.
 16. The computing device of claim 9, wherein determiningwhether to provide one of the content or the randomly generated contentfurther comprises comparing the first or second instance of the URLreceived to a previously stored unique URL associated with the content.